For those of you who don’t know, Swoon Reads is an imprint of Feiwel and Friends (which is also an imprint of Macmillan) that was established in 2014. It is similar to Wattpad, but instead of it being a community that is based on noncommercial writing, Swoon Reads clearly has the goal of publishing in mind. Prospective authors of Young Adult romance are encouraged to submit a manuscript online, where it will then be assessed by an online community of readers in these categories: heat, laughs, tears, and thrills. Readers also have the option to write a detailed review of the novel they have just read, which the author then receives. If the publisher believes that the story has enough popularity, then they will publish the story in both print and eBook format. Some of the books from Swoon Reads include A Little Something Different, Love Fortunes and Other Disasters, All the Feels, Been Here All Along, and so much more!
The impact Swoon Reads has on the publishing industry is that it allows discoverability of certain stories by an online community of readers. This allows people from all over the world access to Swoon Reads’ submitted manuscripts. Additionally, Swoon Reads forgoes the barrier between publisher and reader, with the publisher using reader reviews to determine which titles are worth publishing based on an established platform of readers willing to support its release. Not only does the publisher have direct access to readers’ thoughts, but writers can also interact with readers before the editing process. Swoon Reads allows writers to receive feedback from readers before the book is considered for publishing. If nothing, submitting a manuscript at Swoon Reads is a learning experience, teaching writers via constructive criticism. What’s great about Swoon Reads is that there is no downfall to submitting a manuscript, seeing as worse-scenario is receiving criticism for the work while best-scenario is gaining popularity and being published.
However, while Swoon Reads is a great way for books to be published, there are still a few minor adjustments that can be made. One is that the Swoon Reads tech team should work on an app that writers can use to monitor their views and comments as well as readers being able to save and read books from there. Even though people can read from their mobile through a browser, the book is not saved indefinitely. Once an app is developed for Swoon Reads, it will create more ease among users who contribute to the feedback of an author’s work.
Overall, Swoon Reads is a great place to start for people with YA romance manuscripts and has an advantage that most publishers don’t: a direct link to the reading community. It shows that this imprint is dedicated to bringing readers the stories that they want.